Guest Post: Four new pocket-sized books for your business

Four new pocket-sized books for your business

Four new books have joined the existing catalogue of titles available in the popular Authority Guides series of pocket-sized business advice books.

Each book in the series offers highly practical and accessible guidance on a wide variety of business matters.

The books are aimed at the busy business professional and business owner; they are snappy and practical with absolutely no unnecessary padding and waffle. Each book in the series has been written by an author who is not only an expert in their field but who is working today at the coalface of their specialism.

The four new books are:

The Authority Guide to Presenting and Public Speaking: How to create engaging and effective business presentations by Steve Bustin.

Do you have to present, pitch or speak to an audience as part of your job? Whether it’s your first presentation or you’re an experienced speaker, this Authority Guide will give you the tools, tips and confidence to deliver engaging, creative and effective presentations. Steve Bustin, an award-winning business speaker (named UK Speaker of the Year 2015 by the Professional Speaking Association), and executive-level speech coach and corporate presentation skills trainer, will teach you some simple techniques to keep your audience engaged.

The Authority Guide to Trusted Selling: Building stronger, deeper and more profitable relationships with your customers to create lifetime loyalty by Paul Avins.

Do you want to build more profitable relationships with your customers? In today’s volatile world sales professionals must know how to build trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, sales coach Paul Avins shares his proven, 4-step system to help you contact, connect and convert more customers with less effort and no pressure.

The Authority Guide to Practical Mindfulness: How to improve your productivity, creativity and focus by slowing down for just 10 minutes a day by Tom Evans.

Enhance your wellbeing, creativity and vitality with mindfulness meditation. In this Authority Guide, Tom Evans invites you to embrace the benefits of meditation in both your life and your business. With the practical mindfulness meditative techniques described in this book, you will learn how to get more done in less time. You will discover how to generate ideas off the top of your head and how to allow serendipity to land at your feet. This book opens the door to a new way to be and do.

The Authority Guide to Publishing Your Business Book: Take your business to a new level by becoming an authority in your field by Sue Richardson.

Are you ready to become a trusted advisor to the business world? Publishing expert, Sue Richardson, shows you how to use your expertise, knowledge and experience to become a published authority in your field and gain the visibility you and your business needs. This Authority Guide will help you to create a plan that ensures you write and publish the right book for your business by looking at these four key questions:

Why publish a business book?
Who is your book for?
What should you write?
How should you publish?

These join the existing books in the series:

‘The Authority Guide to Emotional Resilience in Business: Strategies to manage stress and weather storms in the workplace’ by Robin Hills

The emotional resilience of those involved in a business will contribute significantly to the organisation’s success. This Authority Guide from leading emotional intelligence expert, Robin Hills, will help you change the way you think about yourself and the way you approach potentially difficult situations. You will be able to develop your own personal resilience and understand how to develop resilience within the hearts and minds of your team and your organisation.

‘The Authority Guide to Financial Forecasting for SMEs: Pain-free financials for finance and planning’ by Simon Thompson

In this Authority Guide, forecasting guru Simon Thompson shows you how to build financial forecasts quickly, effectively and cheaply through his unique, proven and easy-to-follow 10-step process. By learning how to create effective forecasts you will master the ability to understand the potential financial outcomes for your business and be able to communicate financial information in order to successfully raise investment or loans.

‘The Authority Guide to Marketing Your Business Book: 52 easy-to-follow tips from a book PR expert’ by Chantal Cooke

It’s never too soon to start thinking about how to market and promote your book. In this Authority Guide, leading book PR and marketing expert Chantal Cooke, presents 52 tips that will make your book stand out from the crowd, build your credibility as an author, and ensure you achieve those all-important sales.

Each Authority Guide is packed full of useful information to help business leaders grow themselves, their teams and their business.


For more information,  
The books are available from Amazon, Waterstones, and all good bookshops.

Leave a Reply

Your email address will not be published. Required fields are marked *