Twitter: When two tribes go to war

Appropriate for Twitter, so I will start with a line from the Frankie Goes to Hollywood song Two Tribes… ” Listen to the voice saying follow me”…  (Pic through Google from Ivanpope blog – a good pastiche)

Twitter, a tool for procrastinators or a useful marketing and communication tool?

Frankly, I don’t care that much how people define Twitter, what they use it for or whether they get hot under the collar about it when others don’t use it in a *suitable* manner.  For the professional curmudgeon ( I fall into this category very occasionally) … there is the *Unfollow* button and on a cold wet windy evening, a bottle of wine to hand, there are pleasures to be had in blocking spammers and in thinking… “I wonder what will happen if I *unfollow* this person?

Needless to say, I do not use Twitter for any sensible purpose whatsoever… at least… not *knowingly*…

I did find something useful recently, however, through Twitter. Last week, I did a podcast with Susan Cartier Liebel, founder of the Solo Practice University – an interesting idea.  Yesterday I read that Scott Greenfield, the first SPU ‘professor’ to be appointed to the SPU Faculty was also the first  to resign.  Scott Greenfield gives his reasons with precision and they are worth reading in full.  I am not a practitioner, but as entrepreneurs and self employed people know – one has to be in it to win it… so marketing is important.  The question is one of degree before marketing becomes so irritating to the viewer that it becomes a positive disincentive to engage with the provider of the service being marketed.

I’ll content myself in this debate by quoting from Scott Greenfield’s blog post and leave it at that…  I quote:

“Still, I can offer this one word of caution.  It’s a lie.  Everybody doesn’t do it.  Marketers make their living off you believing that it’s okay, that the law isn’t a profession but a business, and everybody in business sells, sells, sells.   Other lawyers who do it want you to do it too, so they won’t feel as dirty and ashamed about themselves.  But great lawyers don’t walk the streets in search of clients. Envision where you want to be ten years after you’ve gone solo, then consider whether the best way to get there is to take the high road or the low road.   Chose wisely. “

2 thoughts on “Twitter: When two tribes go to war

  1. Solo Practice University is about a 360 degree education for solo practitioners. Eighty-five percent of our faculty will be teaching substantive law in a myriad of practice areas from a ‘how-to’ perspective. 15% will be on technology, including going paperless, virtual law offices, e-discovery, business elements such as establishing trust accounts, insurance and principles of marketing.

    It’s sad when solos, once again, get painted with an ‘all marketing, all the time/no skills, no dignity’ brush because that attitude insults more than 51% of private practitioners in the U.S.

  2. I sincerely hope that Susan’s words ring loudly in the ears of those whose worldview is limited to marketing.

    That said, one point should be corrected, While my withdrawal was likely, I was not offered the opportunity to do so but was summarily tossed out by Susan under the pressure of those who feared my position against active marketing. However, I have no plans on returning the cash signing bonus.

    Seriously, if the “all marketing/no skills” approach insults only 51% of private practitioners, then we have failed miserably. It should insult 100% of lawyers if law is to return to a learned profession.

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